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Brand Campaign Case Study

Ongoing brand partnership centered on community-building and embodied storytelling

I first met Emily and Soul Healing Collective when I rented the space for a Galentine’s Day event in February 2024—my very first yoga event after becoming a yoga teacher. The experience was so special that when I returned for a women’s circle, I fell in love with the space. It aligned perfectly with the intentional, community-focused brand I wanted to help grow. After sharing about my creative projects during the circle, Emily and I decided to join forces.

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IMPRESSIONS

16.1M

ENGAGEMENT

217K

CPE

$0.10

INFLUENCERS

9

THE CAMPAIGN VISION

I now work with Soul Healing Collective on an ongoing retainer as both a brand strategist and yoga teacher, helping to:

  • Strategize the rebrand and brand story

  • Tell the brand story through social media

  • Facilitate partnerships and events to grow the community

  • Bring alignment, clarity, and visibility to the brand

16.1M

IMPRESSIONS

KEY CAMPAIGNS & INITIATIVES

Rebrand Launch & Awareness

  • Challenge: Needed a refreshed identity and buzz ahead of rebrand

  • Strategy: Aligned on the new name, Soul Healing Collective, and partnered with HERMVMT, a network of 300+ women, to create awareness

  • Impact:

    • Sold-out event with 20+ aligned attendees

    • Captured ideal audience ready to return

Stress-free experience for Emily: “It was so nice not having to stress about anything… I could just show up.”

217K

ENGAGEMENT

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LAUNCH EVENT FOR SOUL HEALING COLLECTIVE

  • Challenge: Bring the new identity to life and embody connection and community

  • Strategy: Designed event around exploration and connection, highlighted brand through space design, signage, and programming, partnered with sponsors for extended reach

  • Impact:

    • 25 attendees welcomed into the new space

    • Partnered with 6 sponsors for amplified visibility & planting community roots with aligned brands to support and grow alongside

Month-over-month social growth driven by shared content

$0.10

CPE

NETWORKING COMMUNITY FOR HEALERS

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  • Launched a goddess-first circle; 7 women joined, 4 thanked me personally for the invitation

  • Guest feedback:

  • “The networking group is exactly what I’ve been craving.”

  • “Even though I couldn’t attend, I want to stay in the loop.”

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Yoga Teaching Impact
Maria, a participant in my classes, shared:
“As a true yoga beginner and someone who is naturally quite stiff, I never thought yoga was for me until I met Amanda Grover. Her guidance, warmth, and energy completely changed my perspective. After just three classes, I’ve found my yoga community and feel real transformation in both body and mind. My lower back pain has vanished, and it can’t be a coincidence.”

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Our Work is Ongoing

Our partnership continues with many more events, collaborations, and social media storytelling in the pipeline, all focused on building community, visibility, and alignment for Soul Healing Collective.

9

INFLUENCERS

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