Brand Campaign Case Study
Client case study focused on visibility, content creation, and lead generation
Piper came to me feeling overwhelmed.
She knew she had valuable insight to share, but every attempt to show up online turned into overthinking — second-guessing her message, her positioning, and how to talk about her work in a way that felt both confident and natural (especially on camera).
Through our work together I guided her through her marketing funnel and provided creative direction for three high impact reels to showcase her expertise and brand message.
IMPRESSIONS
16.1M
ENGAGEMENT
217K
CPE
$0.10
INFLUENCERS
9
The Focus
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Our work centered on helping Piper:
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Clarify her brand positioning so her expertise felt obvious — to herself and others
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Translate her lived experience into a clear, relatable brand story
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Reduce friction around content creation
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Generate leads through her content
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The goal was simple: make showing up feel easier.
16.1M
IMPRESSIONS
THE APPROACH
We refined Piper’s messaging and positioning to highlight what she already did well — without forcing her into a persona that didn’t fit.
From there, we:
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Co-created three short-form reels that made her brand story visible and approachable
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Focused on clarity over performance, allowing her personality and insight to lead
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Built a funnel strategy so her marketing connected and converted
Rather than chasing trends, we prioritized alignment and momentum.
217K
ENGAGEMENT
THE OUTCOME
The shift was immediate:
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Piper had a clear understanding of the different parts of her marketing funnel and how they work together
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She left with high-quality content that clearly communicated her expertise
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The content we created together led to multiple conversations and clients booked
$0.10
CPE
